Domain names have become a necessity for effective business and marketing endeavors. Whether you will be using your domain mame for a company website, to build a community, or as a marketing campaign, a premium domain name enhances your effort. This paper uncovers a new phenomenon in web search that Microsoft calls domain bias — a user's propensity to believe that a page is more relevant just because it comes from a particular domain. Choosing the right domain name could be one of the most important decisions you make for your business. It sounds straightforward, but here are some things you should take into consideration when choosing a domain name. Domain names are now an integral part of any business. Whether the use is primarily for email, a company website, or part of a marketing campaign, anyone starting a business must secure a domain name. Exact match domain names haven't gone the way of the wind. Thousands of new extensions are being made available, but none with ever hold as much authority as the original dot-com extension.

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